If there is such a thing as taking an athletic approach to beauty then Lacoste reigns supreme at just that. The barely there look created by Vanessa Paradis doppelgänger and Maybelline makeup artist Mayia Alleaume complemented and didn’t distract from the modern collection. To achieve the no-makeup makeup look, Mayia used Dream Fresh BB on prepped skin and then brightened cheekbones and the undereye area with Dream Lumi Highlighting Concealer. We all know that the best makeup artists love to use products in unexpected ways to great effect so here comes that part – Mayia dabbed Color Sensational Lip Color in Bronze Beam on cheekbones for the ideal shine and creamy finish, and swiped Baby Lips lip balm on both lips and lids. Eyes were otherwise left almost untouched, just slightly defined with Colossal Volum’ Express mascara in brown. So fresh and pretty.