6.11.2010

behind the scenes at the forever21 campaign shoot



Seas of jewelry, jumping in heels, 10 hours, 15 looks, and a lot of laughs. Thank you to to everyone who was involved with the shoot back in April, it was so much fun! I even got to have a say in the styling, which was unexpectedly awesome. The mustard shorts, black clogs, bunny ears, and sequined jacket were my favorites.

246 comments:

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joninel said...

i really want to see the photos :)

you are great Rumi :)

Margaret said...

you stunner :) looks like fun!
xx

joninel said...

i love your make up too:)

unstoppablestyle said...

happy for you, rumi! i'd kill to model forever 21 sutff. i'm too thick, though. lol but you're lucky. love your style. :)

http://unstoppablestyle.blogspot.com/

nanie said...

j'adore !!! T'es canon et comme c'est rare de te voir sourire sur les photos, ça te va franchement très bien. Les tenues sont toutes à tomber et les chaussures je t'en parle même pas.
Nanie

Mez said...

amazing Rumi!!

+ + + + + + + + + + + +
www.blithelyunaware.com
+ + + + + + + + + + + +

Annie Spandex said...

So fucking fabulous! What a great video.

Mo said...

wow you've come a long my way my dear. too watch you grow. :) congrats this looked rad.

love,

www.buttonsandbowsla.com

Lesaliya said...

hmm :( "the video is not available" :-(

jemina said...

congrats, sounds like you had fun, xoxo

Helen said...

awesome! sounded like fun!

helen x

Ashley said...

Could you be more gorgeous?!?! You are simply stunning in this video! Your hair looks amazing, and I *want* the bunny ear headband!! :)

-Ashley
http://breakfastatsaks.blogspot.com

Amy T said...

i love it how natural you are at modelling

Alixanne said...

Great photos! and the shoot looks so much fun, I wish there was F21 in the uk :( ♥

Me, myself n I said...

It looks there was so much fun and the styling is perfect:)

pea said...

Rumi you're so cute!!
You really worked those outfits! great video

xx

Anonymous said...

You're are less skiny
and it's better!
congrats

PaolinaBM said...

Did you choose what to wear? You look stunning!!

http://timeless-is-more.blogspot.com/

Anonymous said...

Yup liking the less-skinny more, makes Rumi look healthy!

LUU H. said...

look like you had a lot of fun on tge fotoshoot : 9

japantoypanic said...

jeans, shoes, dresses, shirts.. that's pure heaven :)
you look beautiful, as always.

Elizabete said...

You looked amazing,totally rocked it! And F21 didn't do a bad jab with the clothes.

Emma B. said...

Wow! You're a great model!

aco said...

So cute!! amazing Rumi!!

aco
http://rabbitricecake.blogspot.com/

Mary Jane Girl said...

that was so f-ing awesome! rumi youre gorgeous! it must have been amazing having all those clothes and shoes to choose from! did you do the styling of your outfits? and did they let you keep any of the clothes? hehe
the bunny ears were the best!

Anonymous said...

where can we find this atForever 21-is it a specific section on the website or is it with everythin else, i.e. the shorts are they with all the other shorts or a special collection?
thanks Nat

Bub said...

Congrats on this Rumi - you look gorgeous in this video!
http://bubbbbbbaf.blogspot.com

f said...

nice vid

congrats again

thefeliblog

min it said...

SUPERCHULO!!!
fUNNY, cool!
http://minitsteer.blogspot.com/

Sara said...

You are so pretty! Love the pictures, video and outfits! :)

Leia's Delights said...

It looks like a great shoot! Thanks for sharing!

Anonymous said...

god, you're so beautiful! looks like you're totally living the life. really love your style.
plus i'd kill for the shoes in this photoshoot!

lauren baluyo said...

I enjoyed this video so much. You brought so much energy. And I'm officially addicted to that song.

Oh I thought you should know...I posted your video on my facebook like the proper dork that I am. Can't get that tune outta my head haha!

xxLauren


littlefashionbird.blogspot.com
littlefashionbird.blogspot.com
littlefashionbird.blogspot.com

Stefania said...

OMG It's amazing :D

http://sunflowerontheroad.blogspot.com/

Sofia Leo said...

This really is the best and most well structured video I've seen in ages!! Looks like you enjoyed it to the fullest! Beautiful!

Sofia Leo x

Natalie said...

You are adorable! I can't imagine thinking of poses for 10hrs!

Raquel said...

Awesome video.

Anonymous said...

heyy, whats the song that plays on the video..? you`re beautiful!!

Anonymous said...

you're so pretty on film too! :) you look like you had a blast.

fashion clocked said...

Look like so much fun- so at ease and definately relaxed with the whole shoot!

Im sure it was exhausting? but SO worth the results!!!

Very striking with the smile and laughter!xx

beautiful.xxx

fashion clocked
would love you to visit me! katie.xxx

sophie tagel said...

Sympas de te voir sourire !

Anonymous said...

amazing! :)
which is this song? it's cute

WildFlower said...

Lookin good Rumi! Wudda been heaps of fun. Must be a bit of a trip seeing yourself on a bus and things!

Isabella said...

That must be so exciting!!
;)

isaworld-isabella.blogspot.com
isaworld-isabella.blogspot.com
isaworld-isabella.blogspot.com

Dixi Wonderland said...

OMG YOU LOOK SO GOOD ITS INSANE! Please post more videos like this and it would be fun to hear your voice to :D

about me said...

awesome video! u really know how to work the camera!!

read me at:

http://taetaeeescloset.blogspot.com

xxx

ediot said...

you look even more incredible on film- youre so freakin´gorgeous! thanks for sharing
xxxxxxx

Anonymous said...

You are so sweet and beautiful! :)

Anonymous said...

You are very cute when you smile, should do more of that.
Andrea @ http://andreaspicks.blogspot.com

Stephanie said...

so niiiice!
can't wait to see the photos!!
xoxo
Stéphanie

http://stephanieblogmode.blogspot.com

Anonymous said...

god your cute. i wish i could be like you.

lauren said...

you are truly beautiful. :)

Clara Marinelli said...

LOOOOOOOOOOOOOOOOOOOOOOVVVVVVVVVVVVVVVVVVEEEEEEEEEEEEE

Sky Pies said...

You look absolutely wonderful. Such an amazing vid. I can't tell you enough how much I love this! <3

skiepies.blogspot.com/

VeggieGirl said...

PHENOMENAL!! Thanks for sharing, Rumi :)

Initials.CC said...

Very nice... tu es superbe !!

Des bisous de CELINE&CHARLOTTE

Laura said...

I love that video :) i can't wait to see the pictures!

Marie.e.m said...

you're soo stunning!

Ro said...

you're so sweet rumi!
XOXO

Emmekay said...

rumi, you're so beautiful in this funny video..
;-D


www.theinfluenceofemmekay.com

Kate said...

are you people retarded, it tells you the song at the end. jfc.

Ashley said...

Omg you are so adorable!!

http://fashionroadkill-halifax.blogspot.com

Valentine said...

You look great and the clothes are fab..! Very cute video

http://valentineavoh.blogspot.com/
-belgian fashionista-

rosanguyen said...

WOW AT THE ARRAY OF CLOTHES, ACCESSORIES. And you look like you were having the most fun ever in these!

Annie said...

lovely clothes but I HAVE to know who this song is by.

www.modeandme.blogspot.com

Eilish said...

gorgeous.. stunning ..just straight up amazing !! I loved watching that. so pretty.

http://faialofa.blogspot.com

Live It Orange said...

It must have been a hella experience. Congrats again. You totally deserve all this :)

Sam

Caddy said...

Wow! Racks of clothes and tables of accessories that must have been heaven.

Lisen said...

You are doing so much fun! Im starting to get a bit jealous.. :P

linda said...

love it ! :D

Anonymous said...

did phil shoot the pics?

Marielle said...

amazing, you must feel so proud!!

Anonymous said...

You can see all the pictures at Forever 21's blog 'The Skinny' here: http://blog.forever21.com/blog/perma.asp?articleid=468 :)

She's on buses and even on top of taxis. Wow!

Kelly said...

haha so cute, and fun!!

<3<3

sourtang.com

Anonymous said...

Forever 21 wrapped one of those double decker tourist buses with all of your photos! It was kind of awesome leaving work yesteday and seeing it drive by Madison Square Park. Congrats, you look amazing!

blogmoodeuse said...

Hey Rumi, I'll just say : "GUAPIIIISIMA" !!! Fabulous as ever ...

http://blogmoodeuse.blogspot.com

tres tippy said...

this was so much fun to watch! congrats on all of your success. you look gorgeous on that billboard!

Nazneen said...

so much fun!! :) You look gorgeous as always!!

www.neensynaye.blogspot.com

Ashley said...

Such a cute video, looks like the shoot was lots of fun. I loved the parts with you posing! Actually really like the song as well. Thanks for sharing!

xoxo, Ashley

AngelysuBeau said...

RUMI YOU ARE ABSOLUTELY ADORABLE. Love the video. ♥

Shonwer said...

OMG amazig. And on Video u're even more beautiful. ;)
Shonwer

http://shonwer.blogspot.com/

brightlightsbigcity said...

Rumi! I saw your billboard above chop't in person and another on a taxi! (I live in NY). You looked awesome in both and I'm so happy for you and your success!

http://watermelonfeet.blogspot.com

Christing said...

i love seeing blogger videos. your personality really shows and u look so sweet and beautiful! congrats on the campaign!!

Léonie Mizée said...

Love your energy in the shoot!

Lyana said...

I Love love love!

Fashion Monstre said...

ADORABLE!! i esp loved that outfit with the polka dot blouse and mustard shorts...to die for!

Anonymous said...

such a cute video!
new blog!
http://lovecost.tumblr.com/

Leticia Egea said...

congratulations!!! it´s fantastic!!

Tee Sea said...

OMG,that is a HUGE sea of bangles! Can't wait to see how the pics turned out :)

stop by my blogs!
http://dreamingchiffon.blogspot.com
http://notthathaute.blogspot.com

Amalie said...

Looks SO cool!
And the outfits were pretty cool too!

- A.

Http://www.in-a-world-of-fashion.blogspot.com

Sharon said...

beauty beauty beauty!

http://sundayschooltime.blogspot.com/

iamronel said...

wow this was cool. and i cant wait to see your photos..

ronelmarin.net said...

cool to know about this..you really great

coronaboomboom said...

bunny ears!! woohoo!! (but that looks like hard work!)

Holly said...

omg rumi, you look amazing!!!! loooved watching this. so much fun.

Lauh said...

omfg this was awesome. i love your blog!

Anonymous said...

GOOOrgeious! plz tell me where can we get the clothes you were wearing in photo shoots in Japan!?!?

Sarah said...

You look abselutely amazing, and it looks like you had so much fun.

www.boennen.wordpress.com

Une étincelle de mode said...

beautiful!!!

http://etincelledemode.blogspot.com/

FASHION SNAG said...

Cute video! I love your smile. x

www.FashionSnag.com

lisa @ luxe said...

super cute video - thx for sharing!

xo
-l

Fashion Chalet said...

The shoes and bunny ears.

I remember when you used to wear those red lace up f21 ankle booties. I swarmed my f21 just hunting for a pair in my size, alas I never found any :( just goes to show when you support a store enough, you get paid forward!

I'm so happy and proud of you Rumi. I know all the work you out into what you do.




xx

Kaye said...

Looks like a blast!

Sydney said...

Amazing! Congratulations on everything with Forever 21, this video is really cool. xx

januaryeleven.blogspot.com/

Diana said...

The mustard shorts & sheer white top was definitely my favorite outfit.

MithySmitten said...

Look at all those shoes!!

I was practically drooling; so jealous. But! So proud, too :)

mithysmitten.tumblr.com


mithysmitten.tumblr.com


mithysmitten.tumblr.com


mithysmitten.tumblr.com


mithysmitten.tumblr.com


mithysmitten.tumblr.com


mithysmitten.tumblr.com

Hi, I'm Ely. said...

soooo cute at the end rumi!!! i love it!

i have to agree with diana. the shorts and dotted top combo was my fave

www.musingofsorts.com
>> post on Forever21 recycling prints from the 80s!

Lyla said...

ou lala so glamorous, that shot at the end! you are so beautiful Rumi!

Anonymous said...

this looks like it was tons of fun! cant believe you managed to jump in heels. am tempted to try...but i need my ankles unbroken. and i love asteroids galaxy tour! congrats on an amazing shoot Rumi, and rock those bunny ears. xo aly

Artemis said...

I would have been in heaven. Congrats again!

CHECK OUT MY BLOG AND LET ME KNOW WHAT YOU THINK:

http://www.artemisandhermusings.blogspot.com/

Lyla said...

Another thing....are those bunny ears sold @forever21? I look online and couldn't find them...

Elena Vasilieva said...

looks like great fun

http://elenavasilieva.blogspot.com/

Emily//The Lesser Panda said...

looks like a fun shoot! I am looking forward to getting that fur vest you were wearing!

Sarah said...

JEALOUSY - the clothes and accessories look incredible! I can't wait for Forever 21 to come to Ireland x

http://chicramblings.blogspot.com/

Gossipgirl said...

Gossip girl is confused. Her best friend is bailing out on her leaving her too drunk at a party and boys... we're to we start? It's easy to say that everything is messed up. Love sex and other stories.... Check it out ^^

Vitiatelove said...
This post has been removed by the author.
Cindy, fashionsbeauty said...

Love, love, love! u have such a great look, fresh and pretty! Nice to see u smile too!
xoxo

MIA said...

love love this! I want a forever21 in lisbon! you look handsome, congrats!

Sydney said...

this is amazing! i loved seeing your personality come out through video vs. photos. congrats on your times square billboard!!

Mary Grace said...

NICE. You are so adorable.

Rachel Lynne said...

This video is amazing, would love to pick through all that fashion!
xx


http://blushingtulips.blogspot.com/

Lore. said...

so great!

http://loresfashion.blogspot.com

MargieF said...

look at all those shoes and bracelets!! fml i want yours lol
margief
x
www.margieheartsclothes.blogspot.com

Vanessa Deloza said...

yay! I love this. Its so you: Cute=))


x


http://www.sweeetjanee.blogspot.com/

Closet Fashionista said...

So awesome!!! Congratulations again!! :D
http://aclosetfashionista.blogspot.com/

CFID1990 said...

http://nadaparavestir1990.blogspot.com/

Anja said...

i love the film, you looks so great there! i'm impressed xxx

Anonymous said...

youre so cool!

Anonymous said...

i love you!! you are so sweet end exclusiv... you are AMAZING!!!

*Coco said...

oh my god!

i know that you are beautyful, and perfect and i love your blog and your clothes, amazing :)

Eliz said...

I enjoyed that video, it was so cool:)

And by the way, I love your blog.

http://thesweetillusion.blogspot.com/

xx

Tanita said...

looks like so much fun!
and the outfits are too cute!

http://indulgentbraincandy.blogspot.com/
<------------ come check it out
xx
Tanita

Fashionlover said...

Oh my ghod I love your style *o*
You are perfect ^^
Kiss*

Opheeee said...

i saw some of the pics at forever21, in a little frame on the counter! i was so excited!

Jodi said...

you look awesome as usual girl :)

wobblinbetty said...

it really looks like you had fun!!!
:)

Anonymous said...

You know...Forever 21 is getting a lot better at designing clothes. I'm thinking within 5 years...it will be like Topshop.

daisymay said...

Looks like you have had lots of fun!
http://daisymay-dayz.blogspot.com

Jennifer said...

Great video! You looked so pretty! (:
&& I am drooling over all those looks you modeled...great stuff!
Esp. those mustard shorts && slouchy denim pants!

xx
Jen

http://belledecouture.blogspot.com

Jessica / Lola Vintage Clothing said...

Really awesome to see how far you've come on this fashion journey!

Congratulations!!!
I think you're future's so bright, you gotta wear shades!!

<33

www.lolavintage.com

Hattie said...

That looks like so much fun!! I can tell you had a blast. And you are an awesome model!

Gracey said...

You look gorgeous!
That outfit with the bunny ears was so cute!
Seems like a lot of fun :)

Sami Sandonato said...

so cool! i saw the ad for times square in real life today, i stopped and took a quick pic!

Frivolous said...

love the song that the video is played to! i bet a billion other people have said this but i'd like to see the photos

Jenny said...

why are people saying rumi isn't as skinny anymore?? O_O she is VERY skinny but it fits her!
love the video, very lovely rumi. :)

wies said...

gosh you seem to get more fabulous every day. i absolutely adore your style!

like a fox said...

looks like it was a fun shoot to work on!

visit my blog to hear about my encounter with THE COBRASNAKE.



check out aussie style blog LIKE A FOX at



www.commeunrenard.blogspot.com

www.commeunrenard.blogspot.com

www.commeunrenard.blogspot.com

Under Urooba's Umbrella! said...

You should smile more.

Emmy said...

You look amazing!!! Congrats!

inge luciana said...

Lols, the photoshoot is so fun!! I watch it twice, haha..
Woww... I saw thousand shoes there, OMG, really want it!
Great photoshoot, you're so talented.. =)

xoxo, ingeluciana.blogspot.com

Isquisofrenia said...

omg girl, so awesome how fun, you look so cute, and i would go crazy with all of this clothing shoes jewerly wow
awesome work!

adrienne said...

what a cute video! looks like you had fun!

SheWearSheShares said...

you're such a beauty! The ustard shorts I love too! Very Chloe S/S 2010 and the deniim trousers! <3 When does the stuff you're wearing hit stores?

isis said...

looks like a ton of fun!
this is currently one of my favorite songs.

Samantha said...

I am so jealouss! Congrats so much though

heart.tiff.heart said...

you're an icon! so amazing. congratulations!!!!
xoxo,
tiffheartfashion.blogspot.com

Carolina Krews said...

You look soo pretty and your body..just amazing! :)
xo,
Carolina

R said...

Looks like a blast! Its still so amazing, just thinking back to your blog a couple of years ago with like 25 comments, and now you have an ad in times square and all over buses!? Insaneeeee! Congrats though Rumi, its been really cool to follow your journey via the blogosphere!

Elsa said...

I love your outfit this video

Ruthie said...

AWESOME! That looks like so much fun!!

xxx

WWW.LITTLELOSTFOX.BLOGSPOT.COM

Sophie said...

how fab!

Polliani said...

I just love it

http://polliani.blogspot.com

Faridah said...

How much more freaking fabulous can you get? I loved this video. So energetic and full of personality. It's so good to see having fun and not taking yourself too seriously. Your a natural at modeling! Gorgeous.

Faridah said...

How much more freaking fabulous can you get? I loved this video. So energetic and full of personality. It's so good to see having fun and not taking yourself too seriously. Your a natural at modeling! Gorgeous.

Sootjeelina said...

You look amazing and I can't wait to see the pictures!

xoxo Sootjeelina <3

littlefashionfreak95 said...

HI Rumi!
I really love your blog and i really really really hope that you'll show the isides of your closet.

love the video.
love from olivia!

Blackcowboy said...

yes I can clearly see that you do have fun, great video

Tereza Š. said...

oh rumi, once more- congrats for the campaigne..and you look absolutely gorgeous...you look even nicer than in photos if it´s possible :))

Odilia said...

looks good!
&love the music(l) Astrodis galaxy tour=D

Marika said...

replay replay replay can not stop!! that is the most a,azing thing that could ever happened, you are so lucky! you\ve made a great job and you deserve it!!!!!


Marika
and check out my new project - Story of my Clothes

Anonymous said...

How did you get that American Apparel add on your sidebar?

Xoxo

Finding Mimos@ said...

Rumi _ you looked gorgeous! Love your shots with Forever 21!

Anonymous said...

i love u, love u, love u!
u're so amazing!

Anonymous said...

oh my god you're amazing! =)
video looks like a lot of fun, can't wait to see the pohotos!(?)

ha, you look a bit like Whitney Port at times!

Cealum said...

You look great!

sophie said...

Amazing. look forward to seeing the images!

http://rainingsequins.blogspot.com/

Barcelonette (c) said...

i've loved this video! really looks like you are having so much fun!

JULIA said...

I hope they let you style it too!

mademoisellehannah said...

Hi! I started reading your blog a few weeks ago and now I'm totally hooked. I'm adding your blog to my blogroll!

xoxo Hannah

Maryam said...

I LOVE your blog and I just have to tell you that you're an huge inspiration for me.
Continue with what you're doing!

Fatmé said...

I love your blog and you're incredible in this video. I can't wait for see these looks
http://beyond-thestyle.blogspot.com

gih said...

I like that. Cool video sistah :-)

Shhhh said...

Such an awesome video and yes you do look so cute

Juliet said...

Looks just beyond awesome!

juliet xxx

le pearl said...

This is in the face of all the haters.

You look great x

Bambi said...

Well, it seems like you had tons of fun
doing the photoshoot :) congrats!
Now I really want some bunny ears and
all of the things that appeared in the
video!

Julie said...

WOW ! You're so pretty !

Tara said...

Looks fantastic!

Tara x

Cherokee said...

The clothes that you were wearin loooked great and comfortable. This is great because Forevr21 is very affordable as well, great video!!!!!

http://fashionablen3rd24.blogspot.com

leblogdecolette said...

It's funny to see you smiling cause in the pictures you post on your blog you look very serious. Reality and pictures are very different!
This video is really cool, all the clothes, the accesorizes and the shoes are beautiful, you too of course!
Great job!
xxx

Colette

ohonemorething said...

Oh my goodness I loved this video! That looks like so much fun, prancing around and laughing :D Looks like a great shoot and I can't wait to see the pictures!!!

XO
Katharina

Sheena said...

You are so much more gorgeous on video than your photos give you credit for, just stunning! I guess you come alive instead of being 2 dimensional in my mind <3 it

Alex Ingram said...

I love the bunny outfit. So hot!
http://tuxandtie.blogspot.com

Sandy M. said...

wooww you look amazingg!!!

Fashion Tidbits said...

ahhh!! finally got around to watching the video~ swoooooon!!! can't wait to see the pics! congrats

kristin said...

yeah dude. amazing. drooling. serious

kristin said...

yeah dude. amazing. drooling. serious

kristin said...

yeah dude. amazing. drooling. serious

kristin said...

yeah dude. amazing. drooling. serious

kristin said...

yeah dude. amazing. drooling. serious

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