2.03.2010

status quo




(vintage jacket and top, BDG cardigan and beanie, Grey Ant sunglasses)

At Azucar in Ocean Beach. So good it makes you wonder why Cuban patisseries aren't on every corner.

Sunglasses are pretty much required during all daylight hours in Socal..the more they approximate the size of your head the better. Enter my newest addition, Grey Ant's Status shades. Too lazy for mascara or blinded by the nonstop sun, I think these will take care of it.

I spent the day in Costa Mesa at RVCA working on my next collection for Spring '11 with Kristin, which I'm really excited about...especially since this time around it's been expanded to 10 pieces. The Triad Tank and Machinery Dress that were previewed here will officially be for Fall '10 and available in a couple months.

137 comments:

Tereza Pebbles said...

Well done, that's so exciting about your next collection, looking forward to see what you come up with! As it is I can't wait for this one to come out, do you know roughly how much the items are going to be? I can't wait to get my hands on the machinery dress and get that Milla Jovovich thing going on!

In love with that coat by the way, can never seem to find one that comes close!

x
www.terezapebbles.blogspot.com

Stace said...

Wow, this is the first time I've been on your blog and I'm in love!

Digging your shades too, wouldn't mind a pair myself :)

Stace x

http://teeandfame.blogspot.com

Kennedy said...

Love those Grey Ant sunglasses and those rings.

pkjb said...

Yay on the new collection - can't wait. Wish i could wear my shades - alas no call for them in dreary grey London at the mo. :(

Lisa said...

looking forward to seeing your new collection!

http://sippli.blogspot.com/

MAISON CHAPLIN said...

I WANT YOUR SUNGLASSES! OH LA LA!

FRENCHICK said...

love the jacket !!

xx



★ http://www.frenchick.fr ★

Juliet said...

ooo your new collection! let us know when its out!

www.herinfluences.blogspot.com

Ganymede Girl said...

Those glasses are pretty sweet, kind of like wayfarers on steroids.

http://ganymedekids.blogspot.com

Helen said...

i cant wait to get myself one of those triad tanks! excited for you rumi!!

helenx

Hilde Marissa said...

Sounds great! :)

Helen said...

oh and i love it when you wear that jacket!

Bella Beatrice said...

NICE SUNGLASSES :)

www.bella-beatrice.blogspot.com

Midnight traveller said...

I still envy that coat EVERY time you wear it. EVERY time. A girl can dream right? Or eventually when I find the right fabric I'll make my own...

xo you rock
http://www.midnightravel.blogspot.com/

Dian Prad said...

its really great outfit
i love the sunnies
drooling on it


www.alifeoflove-foreverandever.blogspot.com


u are pleased visit mine, really love your style rumi
i would love hearing some comments bout my posts..thanks before

Anonymous said...

Oh your blog is the best ever.

Greetings from Finland!
xoxo <3

Gon said...

Cool shades!! And congrats on that new colletcion!


kiss kiss,
www.dimogonda.blogspot.com

le pearl said...

cute glasses! What is your range? Link me? xx

Fashion Tidbits said...

can't wait to see SPRING 2011!!!!!!!! :)

Karoline said...

I am so syked about your new collection! I am also obsessed with beanies right now mostly because it's so cold here in Norway, and dark, so it would have looked extremely stupid if I wear shades, even though I want to.
You have been my biggest inspiration since I've start blogging, and yesterday I understood that you strongly still are:)

Have a nice day, Rumi.
xoxo

Miri said...

Love your hat and the sunglasses - you've got an amazing extraordinary taste! Looking forward to your new collection...!

Rebecca said...

im becomming addicted to your blog again, i'm just LOVING all your posts lately

Emily said...

amazing pictures, that coat is stunning! and i'm so so so excited to see the new RVCA (pronounced roo-kah, right? let us know!! hahha) collection

xx

l´habitué said...

Love the sunglasses! Didn't knew that label. I'm going to check it out! And good luck with your new collection. I sure it will be a big hit!

http://lhabitue.blogspot.com/

Let's talk about arts said...

I'M IN LOVE WITH YOUR RED JACKET !
IT IS AWESOME !!! :)

http://letstalkaboutarts.blogspot.com

Mylie said...

Those shades are wonderful!

www.myliestylin.com

Brooklynfluff said...

New Collection sounds exciting, hope you can introduce accessories at some point.

Caleb Poling said...

I like your sunglasses. They look like the ones Bryanboy is always wearing.

elena said...

love the sunglasses.
check my blog.

Jessica said...

love love love the glasses! i'm excited to see your new collection, your blog is an inspiration! xx

http://superhautefemale.blogspot.com

Renae said...
This post has been removed by the author.
Renae said...

Urgh...completely jealous of your sunglasses. They remind me of Karen Walker's!

janvierjuillet.blogspot.com

reiintokyo said...

omg ive been looking for those grey ant sunnies forEVER!!! sucks i dont live in the states....hopefully ill find them somehow soon! im dying for them! you look great in them.

reiintokyo said...

omg ive been looking for those grey ant sunnies forEVER!!! sucks i dont live in the states....hopefully ill find them somehow soon! im dying for them! you look great in them.

Break said...

it's unfair you look so good on photos

Bex said...

THAT COAT IS GORGEOUS!!!
XX

WWW.THESTYLINGBEE.BLOGSPOT.COM

moded'amour said...

amazing jacket. and love your glasses!

www.mode-damour.blogspot.com

fadetoblack said...

wow cant wait to see the '11 collection! must be really exciting!
and the shades are awesome!
i tried them but they didnt suit me but of course look awesome on you!! :)

Tee Sea said...

Love the shades and beanie combo!

don't forget to stop by my blogs!!
http://dreamingchiffon.blogspot.com
http://notthathaute.blogspot.com

zoee said...

Woww, well done on your collection! Can't wait to see the '11!

Love your sunglassesss & your ringss, fab! :)

nicoletta said...

wow love your sunglasses, you are beautiful

chauss said...

r,
actually cuban pastillitos are availabe on every corner here and then some...
the one in your pix dosent look like one?
you dont even have to go into the store, there are little windows on the street level everywhere, (really) where u can order cuban coffee and any type of guava, mango, mamey, tropical fruit confection.
welcome to the 'nana.
xo chauss
http://ckparis.blogspot.com

Emilie said...

Can't wait to see all the pieces of your new collection!
Love your red coat!

Stephanie said...

Grey ant makes such great sunnies! They look perfect on you ;) xx

Emilie said...
This post has been removed by the author.
Birthday Girl said...

i always love that jacket on you!!

xx

http://nineteen-candles.blogspot.com/

Birthday Girl said...

i always love that jacket on you!!

xx

http://nineteen-candles.blogspot.com/

LaurenSchoon said...

I love with the coat!
http://champagneandmarshmallows.blogspot.com/

jolie jamie said...

Love love those glasses!
a fashion toast line! oh my! lovely!

www.joliejamie.blogspot.com
www.joliejamie.blogspot.com

Anne said...

You are so ridiculously COOL

Is This Real Life? said...

fab sunglasses and cant wait to see your new collection!

Jacqueline said...

Like the shades and I cannot wait to see what you come up with for the next collection! xo

www.FashionSnag.com

JP said...

those shades are so badass. like a modern take on the wayfarer

Fashion is a Playground said...

Can't wait to see this next collection !

Valentina_s said...

My god, I love those glasses

http://factorystyle.blogspot.com/

mom &amp; son said...

i love, love that red jacket!

http://momfashionworld.blogspot.com/

Lexi Colby said...

Lovee your jacket.

CRISTA said...

gigantic wayfarers = fucking awesome !!!! can't wait to see your next collection!!!

CRISTA said...

gigantic wayfarers = fucking awesome !!!! can't wait to see your next collection!!!

ida said...

sooo cool shades! love ur blog

Amela. said...

Gues I'm not the only one who thinks that big sunglasses are the solution for lazyness. Loving your jacket and the glasses ofcourse.

With love,

shoeless simone said...

I've always seen that cafe but never been, I'll have to try it! And I love the beanie and rings

-Shoeless Simone

Hanna said...

Love your jacket!

I am Khatu said...

Love your jacket and the rings.

verseastyle said...

first - congrats on the expansion! Can not wait to see what you do next. Love the sunglasses and coat..

Pia said...

can't wait to see the new collection!!!

Angeles Almuna Design said...

Fabulous sunglasses!!!!!! I am in love!!!!
Great pictures and good luck for your next collection.
Kisses

Lisa said...

why are you so amazing?

http://sippli.blogspot.com/

Maike. said...

the jacket is pure love!
XXX
mai from http://mai-fashionista.blogspot.com

Insomnia said...

Yup, nice sunnies!

kirstyb said...

love the glasses x

tess stam said...

coat envy. i want it so so much! & the glasses.

fashionstolemyheart.blogspot.com

Meadow said...

love the grey ants. i so want! and many congrats on the new collection, can't wait to see!

www.vivaswag.com

freckles and fringe said...

I looove those shades! Going to google them now. Thanks!

Jessica Ly said...

looking forward to seeing your designs!!lovelovelove the Sunglasses, Keep working hard!

Erica said...

love those sunglasses!!!

-Erica
http://allaboutitt.blogspot.com/

lisa @ luxe said...

those grey ant glasses are amazing!

xo
-L

LIISA said...

i love your look, there's always something special and mystic in you.. haha:D well that's just my p.o.v. and your blog is so unique and inspireing..so thanks for being one of the best fashion bloggers of all times!!

greets,
L

elle said...

the sunglasses fit you perfectly !!! They should be more than enough for the next following years ...they are just too perfect !!
<3 your look in these latest photos :)

SheWearSheShares said...

Hey Rumi! I've been wanting these Grey Ant sunglasses since I saw them last year on Rihanna, Beyonce...etc. Know where I can purchase them? Revolve seems to sell out in minutes everytime they get a replenishment. I hope they suit my square headed Asian face :) Thx!

SheWearSheShares.blogspot.com

Anonymous said...

DID U ACT IN THE NEW STEVEN SEAGAL'S NEW MOVIE, DANGEROUS MAN???? That Tia girl looks SCARILY LIKE U, BABE!

Le Petit Chaperon Rouge said...

love that sunglasses
great post :P

xoxo

fashion westie said...

Hope those shades are protecting your "new" eyes as much as they are protecting your style status!

Cool frames!

agnieska said...

coucou!
j'adore tes lunettes de soleil,
juste la classe!
aller, dit moi ce que tu pense de mon blog
a+

http://agniezka.over-blog.com/

Colaço said...

love your style girl! Your blog was mentioned in Vogue Portugal! Congrats ;D

lenka James said...

I love this look...plus your glasses look stunning on you!

http://lenkajames.devote.se/

The Sound of Lace said...

I seriously love those glasses!!
congrats on the collab!

thesoundoflace.blogspot.com
thesoundoflace.blogspot.com
thesoundoflace.blogspot.com
thesoundoflace.blogspot.com
thesoundoflace.blogspot.com

Contempo Ingenue said...

ahhhh love those specs, oversized frames for socal are a must.

xoxo
the contemporary ingenue

Angela said...

can't wait to see the new collection..and those sunglasses are perfect...I am so jealous..but i just got a pair of ray-ban cats so I am not going to drive myself crazy and search for these...

SONIA said...

THE SHADES! I'd love a pair when the sun visit SWEDEN, if it ever will. DUSTYSONIA.BLOGSPOT.COM

Kendal said...

i love your sunglasses. and the cuban pastry looks very yummy!!

Jet said...

I love your ring!

Athletiart said...

I know what you like! You must see my vintage leotard blog...my collection is huge!!

http://athletiart.blogspot.com/

Let me know what you think!

XO

tiny-lights said...

Thanks for making me drool over the cookie HAHA love the glasses and nails :)




Keep Turning On: Tiny-Lights

Keep Turning On: Tiny-Lights

marie said...

those sunglasses are awesome. I'm excited to see what you come up with for RVCA.. be sure to give us a sneek peek soon! :)

A little Red With A Pinch Of Chocolate said...

Love the bright jacket, love your blog!!!
___________________________________
check out our blog, we are 3 aussie teens who need more followers!!!

http://alittle-red-withapinchof-chocolate.blogspot.com/
___________________________________

The Jazzy Belle said...

cool new shades :)

Papillon Vintage said...

The shades are great. Although I am over the Rayban/Blues Brothers/Wayfarer look, these are pretty nice. Did you orer them via internet, or at what store?

http://papillonvintage.blogspot.com/

Megan said...

Love your sunglasses!
http://thedollhouse0101.blogspot.com/

fledgling said...

love those shades!

xoxo
maxwell conrad

www.fledglingblog.blogspot.com

Smalin said...

Ohh I love the sunglasses! I sure hope I can find them here in Sweden as well.

caylee said...

awesome sunglasses, and the cookie (?) looks pretty good too, haha.

p.s. congrats on your second collection!

Alice D. Millionaire said...

those shades are rocking my whole world. classics, only better. is that possible? i guess so.

alice d.

AlxArdnax said...

I love your pamela love rings! You can check my Pamela Love collection at http://lagarconneme.blogspot.com/ .

Nathaniel said...

Love the glasses and beanie!

http://lifeinleather.blogspot.com/

Fashion Tadpole said...

love those glasses

http://fashiontadpole.blogspot.com

http://fashiontadpole.blogspot.com

http://fashiontadpole.blogspot.com

Luxe. said...

I love that coat.x

Stacy said...

love the huge glasses and colour of your coat! such a relaxed look, it's great

http://fashionhandglide.blogspot.com

Stacy said...

btw- psyched to see your new pieces! cannot wait

Paige said...

I love your rings. I bet your excited to start working on the spring collection, sounds so fun!

http://leatheretteblog.blogspot.com

Cecylia said...

It's ironic that your post have you with food but do you actually eat it? You are so slim!

A/C said...

I've been following you for a while now, but i think this may be my first comment!
I just want to let you know how much i enjoy reading your blog. It seems everything you touch, or put on for that matter is just amazing! love, love, love.

A/C
http://fakingfashionbyac.blogspot.com/

Elli//Mia said...

I love these shots. The second photo is playful, which always draws attention. The oversized glasses are awweesoomee i might say so myself. Cant wait to see your new spring collection!

acrylicbuttons.blogspot.com

glitteryeyesxx said...

I'm so excited to see what you got planned for your upcoming collection! :)

Blush and Sage said...

Love love the glasses!

blushandsage.blogspot.com

Anonymous said...

Ocean Beach I miss you so much...the best place in the US I have ever lived. ME ENCANTA!

U wanna go to hippie town, US style? - spend some time in OB...dropouts, party 24-7, beach recovery, homeless, happy and carefree...and best of all, nobody cares what you do, what clothes you wear or who you know.
Hope it hasn't changed...OB and your beautiful residents, you rock my socks!
BESOS

Fashion Chalet said...

I know what you mean about the Cuban pasteries, I'm french/Spanish/cuban/american I hear ya! <3





xxx

Le 21ème said...

Love the glasses!

- www.21Arrondissement.com

megan said...

love the glasses!

http://purrfect-pal.com

Ashleigh said...

loving the sunnies on you

xox

Anonymous said...

S
I
G
H
justanotherdayinthelifeofrumigirlwhoisfamousfornoreasonatall

so,
you are working on your next "collection?" i guess rvca isn't worried that what happened over at ungaro (their store in mad-hattan has everything and i mean everything at 75%) ala lavidalohan will happen to them. maybe not. i just do not see how speak-styling constitutes working on a line. well i guess if that line is the same as what Tony Montana had on his desk....makes perfect sense.

panfoulia said...

cool

http://panfoulia.blogspot.com/

http://panfoulia.blogspot.com/

Anonymous said...

http://fashionandcitylights.blogspot.com/

Oxford shirts women's said...

I love your sunglasses!!

Isabel said...

love the sunglasses and i cant wait to see your designs!

http://walkoffashion.blogspot.com/

Selmyra said...

always so fresh !!!!!!!!!!!

jayde said...

i donnow why,but that just looks so cozy!lol

Canvas Photos said...

You look fabulous! Awesome sunnies.

MT Days &amp; Nights said...

YUMMM makes me want an ice coffee like now!

Zoe said...

this coat is amazing it reminds me of a toy soldier maybe? anyway i love it

http://bejeweledthreads.blogspot.com/

Luchi*cha said...

WOW!

IM IN LOVE with ur sunglasses!!!!

Where did u get them?

:)

MELISSA Z. said...

Love your sunglasses! Great red coat too!

www.abitoffashion.com

Style Mews said...

rumi were are your rings from? x

Domino said...

I understand. I live in socal as well, sunglasses=must. RVCA is definitly amazing. Im betting your collaboration is going to be so chic.

Sincerely,
Domino

http://domino-fashionprodigy.blogspot.com

Past&amp;Present said...

Love the grey ant sunglasses they totally bring the outfit together!
www.pastandpresentclosternj.blogspot.com

Carla said...

C'est quoi c'est p'tis ongles tous rongés?

Beaut said...

I love your red jacket.
It so beautiful...
I want one now :)

Beaut xxxx
Beaut Vintage Clothing