7/25/2008

RVCA love





T, H&M. Dress, American Apparel. Shorts and pants, RVCA. Wedges, Chloe. Cuff and glasses, vintage. Tights, Target.

A reader commented that she always has millions of questions as to how my photos come about. Well today, it pretty much went like this:

R: Let's go take pictures with my new shoes!

C: Okay. If we go to Trader Joe's afterwards.

Mmm yes. So we drove up to a dirt road we drove by this past weekend on the way to get Mexican food that had seemed somewhat promising. After a couple test shots we decided it wasn't working out, so on the way home we saw this old decrepit restaurant and stopped there instead. Perhaps I shouldn't unveil the mundanity behind Fashiontoast but well there it is.

A while ago I received an email from the extremely kind Josh from RVCA, saying that he had been following my site..we've kept in contact and some crazy exciting stuff is on the way. He and design director Kristin were also sweet enough to send over a very generous amount of clothing, which I received today. I have no idea how it happened since I have a pretty hard time finding pants for myself, but the black skinnies fit me ridiculously perfectly, and I am obsessed with these weird little black lamé running shorts. We all know that Erin Wasson is debuting her line for RVCA soon...I honestly can't wait. The blending of her personal style and one of the best surf/skate companies around is going to be golden. Until then, I imagine this editorial is the closest we can get to hold us over.

Edited to add: check out Erin's blog on the RVCA site here.

99 comments:

jessalyn said...

1. My roommmate has the RVCA skinny pants in SEAFOAM GREEN

SEAFOAM
GREEN

2. How are you so tan for living in SF?

3. I'm drunk. You dress purrrrrrrty

Dixi said...

One word: AMAZING

Amanda said...

You are amazing, and your outfits are amazing!

hugs from a girl in Sweden!

ashleigh said...

these are probably my favorite set of photos yet. i'm on my way to aa to buy that dress asap.

Farren said...

i like the fact that if i saw these shoes in a store i would find them hideous. but you've really made them look tempting. they look amazing in all the outfits you chose. =) and those lame shorts are nice!

CRISTA said...

Those shorts are fucking fab!

INSPIRE THE STARLING said...

Rocking those Chloe wedges again, and I love it. Talented photographer also - great team. Cx

Little Miss Dress Up said...

those are LOVE!

Anonymous said...

im just wondering...u look pretty fit. do u go to the gym? or do you do yoga?

frankie said...

You look amazing! I love your style! :)

Anonymous said...

I've never heard of RVCA before, but, damn, I'm glad you're giving 'em some free advertising. Two questions: 1. Black skinnies- do you know which style they are? and 2. I can't find those fabulous shorts on their site?

S said...

That is so cool that they sent you stuff! Those shorts in particular look killer on you.

stylemagnet said...

I LOVE ERIN WASSON

and girl, you are so lucky. i wish i was as stylish & magnetic as you so i could get free clothes :)

thedoc said...

Hi Rumi!
I could've never imagine how versatile those shoes are! shorts, pants, dress... they go with everything! Isn't it nice when a buy pays off so well?... ah, by the way your legs look amazing in those RVCA shorts!

M-KOO said...

You are beautiful as always! I love the shoes!

Theaa :D said...

I love your style. seriously. your the best dressed person ive ever seen.
is the AA dress this one - Cotton Spandex Jersey
Double U-Neck Dress?

Jennifer said...

Those RVCA shorts are awesome. And I'm loving those Chloe's more and more.

Paris Tarts said...

I love those geeky glasses!!!! And I drove by that restraunt a couple days ago lol! I want those running shorts!!!

Tart

Anonymous said...

i really like that simple black dress..its perfect for any occasion!! i just bought these cute shoes that would go really great with it from shopgoldyn..they have really cute stuff!

sofie said...

Love it a lot!

apricot tea. said...

You got free clothes?! I am green with envy. But I adore those shorts. :]

Val said...

THOSE SHOES. Perfection. Youre so lucky, the RVCA jeans look amazing on you.

And I got the kain shirt that youre wearing, but for some reason it looks less slouchy on me. Weird.

But dang, those shoes.

Gabsterr said...

those shorts:

STUNNING

Jenny H. said...

you look incredible. as alwaysss.

how do you get your pictures in that really cool layout?

Anonymous said...

love the shorts! still hate the shoes.

Luxe. said...

The shorts are incredible and look so good on you! I'm still lusting after the shoes.

-h of candid cool said...

the red chloes really look their best here.
and the boy is really stepping it up with the photos. they just keep getting better & better.

also good heads up on the RVCA, those shorts look so cool on you. And nice stuff on their site @ some good prices.

lamodeestpoison.blogspot.com said...

the shorts are pretty darn amazing on you. the t is from h&m? where have i been...?!

Amber said...

Wow! It must be such a great feeling to have all these amazing people contact you and bestow upon you such wonderful clothing(and artwork!) On anyone other than you and the Chloe runway models, I would say no way to the shoes. Simplicity is key with such outrageous shoes and you styled them perfectly.

♥ fashion chalet said...

I love the RVCA shorts, freaking cool!!

Bel said...

The RVCA shorts are amazing, and so is your stile and so are the pictures. I found Fashion Toast a couple of days ago and been checking out every post, going back and seeing your outfits... they're all great great great!!!

Bel said...

The RVCA shorts are amazing, and so is your stile and so are the pictures. I found Fashion Toast a couple of days ago and been checking out every post, going back and seeing your outfits... they're all great great great!!!

Ana said...

Those shoes are freaking amazing...spice girls made chic? haha.

You're so lucky to get clothing sent to you.

seasonal lust said...

stunning as always. i dont feel like expounding too much, i feel like everyone above me has already expressed my appreciation in their comments. =) u are lovely.

Taghrid said...

ok you know you're a celebrity when you get free stuff!

i would have never thought to pair the running shorts with those shoes, but once again you prove to me that you are a genius.


xo

shoregirl said...

OMG i lOVE LOVE LOVEE RVCA! when i used to be a lil surfer girl i used to wear the boy's graphic shirts all the time, but now i've gotten into their women's line, which i love too! u look amazing :)

Pamela said...

does anything look bad on you? I am LUSTING over those shorts - is there anywhere I can buy them? Is the h&m t-shirt recent? xoxo

Renee and Vera said...

Great, Great, Great is all I can say

thilly said...

ure amazing!
so damn hot girl :)

Style Maven said...

i am in love with your blog, only recently discovered it. love 1. your marni's 2. the white tee in this post, so the perfect slouchy pocketed tee i have been endlessly searching for. I have linked you! :)

Supercalifashionista said...

Your blog is beyond fantastic! The pictures are beautiful. I especially love those fire engine-red Chloé wedges.

LuVvy said...

You can definitely pull those shoes off. Actually, while we're on the subject...have you taken them off yet? ha ha! **wink**

those shorts were made for you too!

http://luvvy-luvvy.blogspot.com/

MADDI said...

it took a little to win me over with these chloe shoes but now I can´t get enough of them!! I dont think I would pull them off my self, but I love looking at them in your posts!

I have been looking for a pocketed plain white tee for so long, and I see this is from H&M (never seen it there) did you buy it long ago?

xx

rain said...

i love the bluntish bangs on you. i actually tried that little trick that linda from chictopia talked about-- and uhm yea i have....errrr HAD sideswept bangs, too. i felt like a complete TOOL realizing AFTER that it was only meant for blunt bangs. thanks for making me feel better. hahahaha. ps- yes i went to college, too.

also. you work that aa u-neck dress so magnificently. the shoulders always fall off of me,plus i am never sure if i should wear a bra/tank underneath. when i do it gets all bulgy-ish and when i don't...uhm...nipplage? haha.

ok this comment is getting too long and creepy



chictopia.com/user/blog/rainelyn

Knight Cat said...

rummiii

you are the man! okay so so amazing, i love rvca! they have really cool artists do their designs and i just love their clothes! my brother interned with them...but wow they sent them to you for free? crazyyyy

again, you look absolutlly beautiful! so so so damn good. but yeah i wanted to know what size the aa u neck dress is in? i think we are the same size, im 5'7 and i dont want it to be too short so yeah..also what kind of camera did you take these with???

sorry for the questions!!

xxxxxxxx

Adiel said...

Those shorts look great on you!
...and I'm more convinced than ever that I want that AA dress.

Roc money said...
This post has been removed by the author.
Abisola said...

OK just totally commented on my bro's account...that looks so creepy now...

Lauren said...

I have the American Apparel black dress too, I love it, and I'm sure you know it's as much fun to wear backwards as it is forwards (with something underneath, of course)

Anonymous said...

You can just put on anything and still look great. Well done, love the outfits!

Anonymous said...

you're pretty and you have great taste, but you're very self centered. it's disguisting. i prefer the other bloggers

Ti said...

love thee shorts...too cute

FLASHY KAWAII said...

omg love those shinny shorts u look so cute in them !! and i'm really feeling the red shoes so
80's !luv it! by the way don't forget to check my blog kiss babe flashykawaii.blogspot.com

keira antoia rose said...

That AA black dress looks stunning on you! For some reason, I'm thinking it wouldn't look like that on me :( And that is exciting news!!!


xoxo Isabella Clarisse xoxo
www.tasteoffashionkar.blogspot.com

copperoranges said...

ahhhhhhhh those shoes ...

i just cant "get" them! even on you!

Thu said...

gotta love loose, sheer t-shirts. absolute must for the summer.

Nita-Karoliina said...

those shorts are dreamy

Dana (pron. like Donna) said...

oddly enough, my fav are the running shorts, and I wouldn't be drawn to them if I were to just see them someplace

S said...

I admire your style so much.

Was just wondering what your favourite online stores are?

Anna Pope said...

Those shoes look even more amazing with every photo!

Fashion Tidbits said...

oooo i was about to mention that your last outfit was fab and those skinnies fit well but it was pretty much self-explanatory :) mad shoes by the way!

Mango Juice said...

I LOVE THOSE SHOES!!!!! aaaaah. love your blog.

emma said...

i love the sheer black tights

Krystal said...

Love the Chloe's!

Romi said...

I am soooooo jalouse right now!! I totally LOVEEEEE thoes shoes. There´s sonething about that orange/red color that´s too perfect to be true... Love all the clothes on this post too. You look fabulous as usual!

resupr said...

I knew Kristin when she was at C&C California...supa-nice girl. Cool to see she landed at RVCA. Their women's stuff is pretty rad. I am super pumped to see the Erin line.

Cori

Anonymous said...

are you one of those people who have been blessed with a good metabolism and can stay as stick thin as you are no matter how much you eat or do you kinda stick to an eating regime? if so, please let us know your secrets! you are incredible

Anonymous said...

are you a size 0? and do you think you need to be as thin as you are to look good in clothes?

Rachel said...

Those shorts are fab! i love the white tee too.
keep it up babe!

Miss Woo said...

Amazing sets of outfit pics, sometimes I think I'm looking at a fashion editorial, not a blog!

Love those Docs on you :)

*DoLLfAcE* + ***Zsa Zsa*** said...

love those glasses!

Chloë said...

You are so stylish! Keep dressing so good ;-)!

Penny said...

Those shoes are fierce!!!

Belle said...

Beautiful pictures! Once again I love the shoes!!!
Belle

Luna said...

you are so freakin beautiful

On Track said...

Those shoes are TRUELY amazing and you definitely know how to wear them with style and class :)

Lily said...

Who wears glasses WITHOUT LENSES??? It's already stupid/lame/ridiculous/retarded when people wear glasses when they don't need them, but wearing glasses without lenses is just off the charts hilarious.

Mikkle said...

i love trader joes!

J said...

Wearing lens-popped-out glasses the only thing you could find wierd about Rumi, huh, Lily?
I know.. she seems so perfect that you have to go so low as to saying something about her glasses..

Get some class.

Mattie said...

i need to order that black dress from american apparel

A Wolf in Sheep's Clothing said...

you live in sf too, yes? lovely clothes. i am linking you if you don't mind.

Closet Kisses said...

I have looooved they chloe boots since the runway photos were out! I love them sooo much! I tried yoox but the only have them in the US site, not the UK one! Gutted!
You of course look amazing and super stylish as always.

Pipari said...

I found your site a couple of weeks ago and I'm totally hooked! You've got an amazing sense of style and you always look great! Keep up the good work, you're quite a 'celeb' in Finland (a country far faaar away)!! ;)

ps. I'm glad they sent you clothes, since I think it's fair that you get 'paid' for this site!

Doll said...

i love this white tshirt? is it from the men's department of h&m? pls tell me where i can find it !! that store is like a maze.

julia. said...

oh my god! you have got the hottest shoes ever. i was soo close to buy my own pair on ebay, but they where a little to small...ough...

Iheartfashion said...

Love the Chloe wedges! And the shorts look great on you.

mary said...

I like your white tee shirt...simple and cool... It's similar to the collection of American Vintage... do you know this brand? It's so nice and it's so pleasant to wear!

Swank Heights said...

Hi Rummi! I've been a fan for a while now so I decided to create my own blog. Thanks for the inspiration!

Christopher Robin said...

I'm loving these styles, and these girls make it look good! I might go out and get some of these for a special lady! Thanks!

issa said...

you can make everything look good.

Kate said...

your outfits are amazing as usual! i am in love with the white shirt and black shorts. pretty!!

Sally said...

wow, Love it. Love the orange/red Chloe's with black clothing! What size did you get in the AA U-neck dress? I'm not sure how short a size S will be...

Anonymous said...

Those shoes are hideous and you always look sloppy and unfinished. Try ironing the clothes or wearing something that actually fits.

Rumi said...

LOL Jessalyn, sounds like you had a fun night! Seafoam green pants = rad. I'm kind of just naturally tannish, it's the half-Asian-ness you know.

Farren aww yeah they're hideous chic!

Anon 357 I used to do more cardio/weights but then it got boring so now I just go to yoga..should probably mix it up but thanks.

Anon 533 I'm not sure what style they are, most of the stuff they sent me seems to be from the fall collection so they'll probably be on the site in a couple months. Sorry I don't really know!

thedoc, ahhah yeah they're so out there that they seem to go with pretty much everything. Aside from hideously competing colors, of course. But I'm pretty stoked on them :)

Theaa lol aww, yeah it's the double u neck dress, quite the modern classic. I find myself needing more and more colors.

Jenny H, I just do some quick Photoshopping, it's actually really easy, just drag the photos onto a new page!

Thanks H, I let the boy know, I'm so lucky he likes being behind the camera!

lamode, yeah H&M, Lulu clued me into these crazily good Ts. Nice and sheer.

Thanks Amber, I'm definitely honored when they do!

Glad you found me Bel!

Taghrid, you rock the running shorts, loved you in the AA pair!

Hey shoregirl, yeah they're an awesome company.

Pamela I think they're for the fall, I don't see them on the website at the moment.

Maddi thanks, yeah the shirt is from a recent run, I'm sure they're still in stores.

Hahah rain yeah the trick kind of committed me. The shoulders do tend to slip but it's worth it. I'll admit, I did the no-bra with it here :P

Ooh Knight how sweet your brother interned there. We are the same height! I got a M but it still rides up a bit..occasional tugging requisite. Camera = Canon XTI.

Lol Abisola no worries.

Anon 536 did I force you to visit my site?

Copperoranges don't worry you're not the only one! I don't think my boyfriend is sold on them either, along with most of the population I presume.

S hmm fave online store...maybe Yoox?

Cori yeah she's so so sweet.

Closetkisses, yeah they barely had any sizes on the US site anyway, I got lucky!

Pipari, glad you're here, though it's quite ridiculous to think I'm celeb status over there! On a sidenote, all the Finnish people I've met are ridiculously good-looking..what's up with that?

Doll nope women's section, your store probably has them!

Sally it runs small, I would size up one.

Emelie Elisabeth said...

wow, those red shoes - amazing!

m e l i g r o s a said...

I think I saw those kicks on sarah silvermann before she broke up with that kimmel. I love red shoes. I have a 2 pairs of boots I never take off :)

mamo said...

F*CKING awesome pics...

emilie said...

hello, my name is emilie and i found your blog through another blog. i just wanted to say, i really like your red platforms. very cool.
check out my blog!

Chrystal said...

I also LOVE your white tee in this post from h&m.

h&m is my LOVE!

great great post!